We'd love you to join us.
About Me
At 55, I’m navigating a full and vibrant life — balancing work, family, stepchildren, and the joy of grandchildren. My mindfulness journey began when I realised I needed a gentler way to move through the overwhelm, to reconnect with myself beneath the noise, routines and responsibilities that come with midlife.
Mindfulness changed everything for me. It helped me become a more patient parent, a more loving partner, a more compassionate friend — and, most importantly, a calmer, more grounded version of myself.
Now, I’m committed to supporting other women as they find their own sense of clarity and calm. Whether you’re navigating the shifts of midlife, moving through menopause, or simply craving space to feel more like yourself again, you’re so welcome here.
Mindfulness helps me focus on what truly matters — and with the right gentle guidance, even the smallest shifts can lead to powerful, positive change.
A gentle, grounded space for women in midlife
Tenacious is a place for women who are ready to rediscover themselves.
Life has a way of becoming busy. We care for our families, build careers, support those we love and, somewhere along the way, it's easy to lose sight of who we are beyond the many roles we play.
Tenacious was created to help women reconnect with the person they've always been. Through creativity, wellbeing, nourishing food, movement, restorative sleep, mindful living and honest conversation, we hope to inspire you to embrace this next chapter with confidence and curiosity.
Everything you'll find here has been carefully chosen because it reflects the values at the heart of Tenacious: authenticity, simplicity and kindness. Whether it's a thoughtfully selected product, an inspiring book, a nourishing recipe or a personal story, our aim is always the same—to encourage you to slow down, rediscover what brings you joy and create a life that feels meaningful to you.
As our community continues to grow, so too will Tenacious. Together we'll share stories, celebrate creativity, support one another and discover that it is never too late to become the person you've always been.
Welcome to the journey.
Food
Nourish your body with kindness
Meditation
Create space for clarity, calm and breath.
Movement
Move with ease and kindness.
Sleep
Rest deeply so you can rise feeling restored.
Join our community
A place where women can share their stories, celebrate their creativity and know that their voice matters. Together, we're building a kind and supportive community where everyone feels seen, heard and inspired.
Step Three: Discover Something New
Every week we share a new blog filled with honest reflections, practical ideas, seasonal recipes, book recommendations, and gentle encouragement to support you through life's changing seasons.
If a blog makes you smile, gives you hope, or reminds you that you're not alone, we'd love you to share it with someone who might need to hear those words too.
Blog pages.
Sharing Time with Those We Love | Finding Balance During the Summer Holidays
The school holidays have a way of reminding us what truly matters. Between work, family and the busyness of everyday life, it's the simple moments—a picnic in the park, a...
Sharing Time with Those We Love | Finding Balance During the Summer Holidays
Sharing Time with Those We Love | Finding Balance During the Summer Holidays
|Paula Baker
How Creativity Quiets a Busy Mind
Do you ever feel as though your mind never stops? In this week's blog, I share the simple creative routines that help quiet my busy mind and invite you to...
How Creativity Quiets a Busy Mind
How Creativity Quiets a Busy Mind
|Paula Baker
Embracing New Adventures
As our children grow, staying connected often means finding new ways to spend time together. A family Adventure Day to Carew Castle became far more than a day out—it became...
Embracing New Adventures
Embracing New Adventures
|Paula Baker
The Foundations That Helped Me Rediscover Myself after 50
What does success really look like after 50? In this personal reflection, I share the questions that changed my life and the foundations that helped me rediscover myself.
The Foundations That Helped Me Rediscover Myself after 50
The Foundations That Helped Me Rediscover Myself after 50
|Paula Baker
Perfectly Imperfect Relationships
Relationships don't need to be perfect to be meaningful. In this honest reflection, I share how years of mindfulness, compromise and a little humour have helped me navigate conflict and...
Perfectly Imperfect Relationships
Perfectly Imperfect Relationships
|Paula Baker
Savour the Strawberries While They Are Ripe- A Letter to My Mother
Every year, when the strawberries ripen, I remember holding my mum's hand as we wandered through the strawberry fields. A heartfelt reflection on love, loss and learning to savour life's...
Savour the Strawberries While They Are Ripe- A Letter to My Mother
Savour the Strawberries While They Are Ripe- A Letter to My Mother
|Paula Baker
The Importance of the Summer Solstice
The Importance of the Summer Solstice: A Time to Pause, Reflect and Begin Again Discover the deeper meaning of the summer solstice and how this ancient turning point can inspire...
The Importance of the Summer Solstice
The Importance of the Summer Solstice
|Paula Baker
The Gift of Giving - Finding wellbeing in life's ordinary moments.
The Gift of Giving: How Small Acts of Kindness Can Transform Wellbeing Discover how small acts of kindness can brighten someone's day and improve your own wellbeing. A heartfelt reflection...
The Gift of Giving - Finding wellbeing in life's ordinary moments.
The Gift of Giving - Finding wellbeing in life's ordinary moments.
|Paula Baker
Discover the Tenacious Skincare Collection
Beautiful skincare begins with beautiful ingredients. Our carefully selected collection is thoughtfully formulated to nourish and care for your skin, without unnecessary complexity or exaggerated promises. Just honest, high-quality skincare to support your everyday self-care routine.
New to the Tenacious Skincare Collection?
Choosing skincare can sometimes feel overwhelming, especially when every product promises something different.
I've carefully chosen each product in the Tenacious collection because it addresses some of the most common skin concerns women experience as we move through life's changing seasons. While every person's skin is unique, you may find this simple guide helps you discover the products that are right for you.
My skin feels dry and dehydrated
If your skin often feels tight, thirsty or lacks its natural glow, start here.
Recommended:
Ultimate Hydration Duo
Niacinamide Gel Moisturiser
I want brighter, more radiant skin
If your complexion is looking dull or tired and you'd like to restore a healthy glow.
Recommended:
Vitamin C Serum
Pigment Perfecting Serum
My skin feels sensitive or out of balance
If your skin is easily irritated or you're looking to strengthen your skin's natural barrier.
Recommended:
Bioactive Prebiotics Jelly Serum
Gentle Oil-to-Milk Cleanser
I'm concerned about fine lines and loss of firmness
If you'd like to support smoother, firmer-looking skin as part of your evening routine.
Recommended:
Natural Retinol Alternative Oil Serum
My skin looks tired or lacks freshness
If you'd like to gently exfoliate and reveal smoother, more radiant skin.
Recommended:
AHA Peeling Concentrate
Icelandic Volcano Face & Body Polish
I'm not sure where to begin
If you're building a skincare routine from scratch, these are the products I'd recommend first.
Start with:
Gentle Oil-to-Milk Cleanser
Vitamin C Serum
Niacinamide Gel Moisturiser
These three products create a beautifully simple morning routine that will suit most skin types.
Tenacious Skin Care
This Month's Favourite Finds
Each month we highlight a small collection of products we've genuinely enjoyed and believe are worth sharing. Thoughtfully chosen to support your well-being, inspire creativity, or simply bring a little more joy to everyday life.
Featured This Month: Herbal Teas
This month we're celebrating one of my favourite everyday rituals—herbal tea. On warm summer afternoons, I love brewing a cup with a slice of fresh lemon, or on particularly hot days, pouring it over ice for a refreshing treat. Why not discover your new favourite blend, then let us know what you're enjoying by sharing your thoughts in the Tenacious Community?
See what our customers have to say.
The four-week mindful reset has been a total journey. I have loved having these emails drop into my inbox every day. They have changed the way I think and helped me prioritise myself, be mindful of my needs, and recognise what's important in life.
The Gloss shampoo and conditioner. What gorgeous products. In midlife, my hair has become dry and dull. These will be my new staples. Lovely to use, smells gorgeous and delighted with the results.
The Jute & Cotton Reversible bag. I'm so impressed! The attention to detail is incredible. I love the pocket on the front, perfect for my phone. The Jute feels sturdy and well-made. I will definitely be ordering again in a different colour.
I am really pleased with my wellness journal from Tenacious. It arrived quickly, it was beautifully packaged, and the quality is excellent. The journal feels well-made with lovely thick pages and a premium finish. You can tell a lot of care has gone into the design. I'm looking forward to using it every day. Highly recommend both the product and the excellent service.
I ordered the sun protection stick. Outstanding quality and service. This has become my go-to brand; it has a light tint, which is perfect as a base for my make-up if I am going out. But on a beach day, it's all I wear. Thank you!
I tried the timeless renewal cream. I found the product to be amazing. As a 53-year-old woman, my skin is at a stage where nothing seems to work anymore, and my makeup doesn't sit right on it. When I started using the timeless renewal cream, I found my skin no longer had menopausal breakouts, and it feels tighter and smoother. So happy I discovered this.